Our Story:
Where passion and purpose unite.
This is the story of Enroush, a brand born from a desire to innovate and give a voice to the silent struggles women face regarding menstruation — topics that have long been surrounded by whispers. Menstruation is a natural bodily function, yet societal norms stigmatize it with shame and taboo. Moreover, women deserve intimate care that upholds both their dignity and health.
Enroush, created by women for women, goes beyond a mere brand. It is a movement that heralds a new era in menstrual care — one that breaks taboos, promotes self-love and connection with nature, and makes healthy menstrual care accessible to as many women as possible.
In collaboration with gynecologists and dermatologists, we’ve developed safe, plastic-free, dioxin-free, fragrance-free, and toxin-free products for every woman’s vulva and vagina. We have redefined intimate care by using only pure ingredients, offering products that women can trust.
We are the first Romanian brand to offer absorbents and pads made from 100% organic and sustainable cotton with a clean label. Most importantly, we are the change driven by love for you: a strong community that speaks openly and shapes a new era of menstruation.